About Us

Built by the culture. Worn by the people.

At SpitFireHipHop, we don’t just make clothes — we represent the heartbeat of real Hip-Hop. Our founder, Jimy Lincoln, is a connector of all things Hip-Hop and entertainment. Born in Pittsburgh, PA, and raised on authenticity, Jimy earned his B.S. in Business Management from Georgia Tech in the mid-90s, then spent years building bridges between artists, DJs, and fans around the world.

What started as a music platform — SpitFireHipHop.com — and a radio network — Spit Fire Radio (MyKSFR.com) — quickly grew into a movement. The next natural step was to create apparel that carried the same energy, pride, and purpose as the music itself. 

In 2017, SpitFireHipHop Apparel was born — designed for those who live and breathe Hip-Hop culture.

Every hoodie, tee, and hat in our collection is made to inspire. We use premium fabrics and bold designs so artists and fans alike can wear something that means something. When you put on SpitFireHipHop, you’re not just buying clothes — you’re joining a community that believes in creativity, independence, and integrity.

You’ll often catch Jimy rocking the latest SpitFireHipHop drop while interviewing artists, hosting on Spit Fire Radio, or creating platforms for the next generation of talent. We stand for real Hip-Hop — unfiltered, unapologetic, and united.

Whether you’re a lyricist, a DJ, a fan, or just someone who respects the craft — welcome to SpitFireHipHop.
We appreciate your trust. Your support fuels the culture.